Content marketing for the digital gambling industry, bookmakers and online casinos

Why is the text so crucial for casino and gambling content?

While casinos used to be exclusive meeting places in health resorts, where wealthy heirs and Russian writers squandered their fortune at the roulette table, the tide has turned significantly in recent years. Today, online betting offices and virtual gambling halls are booming.

Accordingly, the content marketing strategy should be carefully planned. With honest content about gambling and casino games, you show responsibility, authenticity and create trust among users. You also provide information about secure payment options, your licence and, of course, lots of gaming fun. With gambling content that is perfectly tailored to the needs and requirements of your target group, you can also distinguish yourself from your competitors or dubious providers and make it easy for your site to be found by search engines through the skilful use of SEO.

Professional gambling content - the perfect strategy for your online casino

In order to be successful in the fiercely competitive market, you have to convince with top content. With interesting articles, you will not only succeed in attracting new target groups to the virtual gambling market, but also in securing the loyalty and fidelity of your registered customers in the long term.

In addition to exciting and informative texts, which are of course optimised for search engines, you can upload further elements such as graphics, pictures and videos and thus increase your visibility on the net. Position #0 on Google and Co is the goal. This total package makes your web presence at least as glamorous as the analogue look of the famous gambling establishments in Baden-Baden or Las Vegas.

Who writes the texts about gambling?

Content creation agencies like greatcontent have access to copywriters, editors and translators who find the right words for your virtual Las Vegas. Especially those linguists who like to gamble themselves are predestined to write appealing texts for the online gambling industry. The combination of SEO knowledge, passion for the written word and enthusiasm for the topic makes casino content perfectly tailored for online marketing.

International gambling content for globally successful companies

Most online casinos do not only want to establish themselves on the national market, but conquer the whole world with their online games. Accordingly, the web presence must also be internationalised. Be it the game instructions, the FAQ section or the blog - with multilingual texts you reach the communities on all continents and present yourself as the market leader in online gaming.

Artificial Intelligence (AI) and your casino texts

Sooner or later, many virtual casino operators are faced with the question of how to save money on multilingual content creation. After all, there are countless free translation programmes. However, real flesh-and-blood language experts are essential to turn a mere computer translation into a correct and appealing text. At greatcontent we have perfected this process and produce fast and scalable translations in over 30 languages. After the initial copywriting, if desired, the text goes through a CAT tool, (Computer Aided Translation), which is based on AI and delivers even better translations each time. This raw version is then revised by a post-editor and transformed into an easy to read version that is optimally adapted to your wishes. Alternatively, there are the options of classical translation, localisation or a transcreation, where your text is written exclusively for the respective target market.

What is the difference between translation and localisation?

While a translation describes the transfer of the respective gambling content into the target language, localisation is another means of optimisation. The focus here is on regional peculiarities, cultural conventions and linguistic habits. This includes certain expressions, metaphors or idioms that are considered customary in a particular context and are not amenable to direct translation into another language.

Increasing visibility with customised content for gambling and casinos

It is well known that the virtual gambling market is a highly competitive industry. To combat this, a sophisticated strategy around the content in the gambling and casino market is a real must in order to increase its visibility and attract new customers.

Whereas in the past the most important goal of a good text for casino & co was to catch customers on Google and other search engines, today the building of trust and the provision of real added value has become much more important. This is the only way to turn visitors who stumble across your website by chance into loyal customers who not only like to come back, but also recommend you to their friends.

Your own image depend decisively on the content you publish. Texts without character that have already been seen 100 times no longer have the potential to inspire. Great posts not only manage to answer the most important questions of the target group, but also to keep users on your website for a longer period of time. And a higher time-on-site is in turn rewarded by Google with a higher ranking. Because that is proof that your content really answers the readers' questions.

How to build trust with epic gambling content

A study by the renowned Washington University in St. Louis found that the online gambling market competes for 6.1 billion users each year. Given that figure, it is of course not surprising that there are some rogue traders roaming around the gambling market. In order to set yourself apart from these dodgy characters, it is not only necessary to comply with all legal requirements, but also to show customers that you work transparently, honestly and professionally.

With serious gambling and casino content you can establish yourself as a champion on the web. An exhaustive FAQ area is just as much a part of this as is responsible customer service that can be reached 24/7.

How do visitors become regular customers of online gambling?

In order to move to the Caesars Palace of the internet as quickly as possible, the first things to do is conquer the first page on Google with fantastic content on gambling and casinos. Unique texts on your casino, game instructions and payout options are a real must, because “duplicate content” is actively punished by the search engine.

When users have found a way to your website, it is important to build trust, to entice them with exciting game offers and inspire with reliable payouts and competent customer service. Loyalty programs for regular gamers, bonuses for recruiting friends or other loyalty gifts do the rest and ensure that the passionate players come back regularly.

Choose greatcontent as an experienced gambling expert!

Join the ranks of other renowned players in the virtual gambling market who have chosen greatcontent as part of their marketing strategy, including Global Gaming, LAT Media, Mercury Interactive Services GmbH and Better Collective.

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