SEO Content
Ideal strategies for SEO content and the creation of SEO texts
What role do SEO texts play in content marketing?
Do you want to top the Google ranks? Then you need to take the necessary steps to optimise your website. Despite the mystery surrounding the Google algorithm, this is an easy task for SEO experts. SEO content increases the organic visibility of your website without having to run expensive ads. And users will find exactly what they are looking for via search engines.
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What role do SEO texts play in content marketing?
Writing SEO texts is an art in itself, because you have to appeal both readers and search engines. With these tips you can easily achieve that goal.
What is the optimum length for an SEO text?
There is no perfect length for SEO text - it can range from 200 to 2000 words. It always depends on the purpose of the text and the question you want to answer. It is also worth considering whether a topic really needs to be explained in such great detail. It is important to deliver your message in a clear and concise way, so you don’t lose the interest of the reader. But with a holistic approach, it can get significantly longer. After all, we’re talking about search engine optimisation here. If we were to add the historical outline, it can easily start to resemble a doctoral thesis. But here, in just under 1500 words, we think we can give you a good overview.
Which keywords should you use in an SEO text?
Use tools such as Google Keyword Planner or Ubersuggest for keyword research. Remember to always use the main keyword - in our case "SEO text" - correctly. In addition, each article should be cohesive, and easy to read, not just crammed with search terms. But always make sure you’re not neglecting secondary keywords - here, for example, "SEO content": They are important in communicate the correct context of your website to search engines.
Is there a correct keyword density?
When creating content, the ideal number of keywords comes naturally, because as you write, you’ll automatically use the correct professional terms. Search engines also evaluate these and compare them with other articles on similar topics. With the help of a WDF*IDF analysis you can determine the "value" of your content and optimise it if necessary. On the other hand, keyword stuffing, as mentioned above - the accumulation of keywords - is punished by Google. However, since external linguists write SEO texts in most cases, the keyword density should be specified. For this text here, it is 0.6-4%, so the search terms can be used relatively loosely by the authors.
What are SERP snippets?
In the field of SEO content, a concise summary of a website is called a snippet. Snippets are generated depending on the search term and appear as part of a search results list (SERP). Snippets enriched by structured data are called "rich snippets" or "featured snippets". Google often uses the meta-description and meta-title of the landing page to create snippets.
What is a Featured Snippet?
"Featured snippets" are selected search results that appear at the top of the Google search, below the ads. Google’s aim is to answer the user's question right away with the featured snippet. The answer boxes appear below the ads but before the organic search results. This is also called "position zero". Users can’t overlook these boxes, which is why featured snippets play such an important role in SEO content.
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Simple Deep Dive
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Simple Deep Dive
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Content as a means of Search Engine Optimisation
SEO Content is a fusion of search engine optimisation (SEO) and content marketing. Both are sub-areas of online marketing and only work if they are used together.
Should SEO texts be translated?
If you want to expand your reach, it's worth translating content into other languages. This is a key point of SEO content. In this context, a Human AI team delivers excellent results. Selected software creates the framework of the content, post editors then check the accuracy and word choice. It is also important to understand the target market for optimal SEO content. What exactly do potential customers want? Which keywords do you need to consider?
Why are localisations so important?
Localisation starts with the product idea. First of all, it is a good idea to clarify how a particular product can be placed in new markets. This is followed by on-site content marketing, taking into account local cultural characteristics. Because translation on its own is not enough: If you were to say to a German, they’ve slid in on a shrimp sandwich they’d have no idea what you meant. In Sweden, on the other hand, they’d know you meant somebody hasn’t worked very hard to get where they are.
What role does formatting play within an SEO text?
Font sizes and colours also play a very important role when it comes to SEO content. Bold headings aren’t enough. Be sure to format headlines correctly. Google treats the content of headings as important information. That's why a correctly formatted text is not only important for your readers, but also a key point of your SEO strategy.
Which other design elements are important for SEO content?
Nobody likes meaningless filler. In addition to structural elements such as headings, lists, and bullet points, you should use images and multimedia elements to loosen up your SEO texts. Multimedia content adds another layer of audio-visual character for your users. All search engines agree: Texts with multimedia elements are rewarded.
Why are the subheadings here almost all questions?
A landing page is primarily used to answer questions. So it makes sense to phrase the headings as questions. Search engines like Google support this strategy.
Is it possible to optimise images?
File size, file name and alt tags describe an image and play an important role for SEO. These elements should be meaningful and unique. When you localise your site, you must carefully transfer these elements into other languages.
How do you reach Position Zero?
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