Case Study Lastminute.com
About Lastminute.com
The Lastminute.com group is among the world leaders in the online travel industry and operates a portfolio of well-known brands, such as lastminute.com, Bravofly, Rumbo, Volagratis, and Jetcost. Across its websites and mobile apps, it reaches out to ca. 43 million users.
The challenge
Lastminute.com’s brands need to produce thousands of different kind of texts in 17 languages every year and needs the support of native-speaking copywriters.
The solution
Lastminute.com’s local SEO Managers run, both independently or with the support of greatcontent’s Project Managers, +10 accounts and produce content in 9 languages.
“greatcontent is a great fit if you need to develop your multiples websites’ content at a good price-quality ratio and meeting tight deadlines. They have flexibility to adapt to the requirements and ways of working of their partners, supporting you in every moment””
Fátima Muñoz Peribáñez, Head of SEO
The outcome
Since 2015, the lastminute.com group has created +2.200 texts via greatcontent’s platform.
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